Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it's improving her campaign performance?

Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it's improving her campaign performance?

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Return on investment (ROI) information can help you to manage a client's campaign by helping you determine how to:

Return on investment (ROI) information can help you to manage a client's campaign by helping you determine how to:

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Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like 'wine glasses' and 'drinking glasses'. Which might you add as negative keywords to prevent your ads from appearing on such searches?

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like 'wine glasses' and 'drinking glasses'. Which might you add as negative keywords to prevent your ads from appearing on such searches?

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One factor that the AdWords system uses to calculate an ad's actual cost per click (CPC) is the:

One factor that the AdWords system uses to calculate an ad's actual cost per click (CPC) is the:

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Your client's product costs £50 to produce and it sells for £150. They've sold 10 units and spent £700 on their AdWords campaign. How would you calculate their return on investment (ROI) to help them understand the benefit of using AdWords?

Your client's product costs £50 to produce and it sells for £150. They've sold 10 units and spent £700 on their AdWords campaign. How would you calculate their return on investment (ROI) to help them understand the benefit of using AdWords?

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Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

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Which report and metric should you analyse to see how often your client's ads are appearing above search results in comparison with other advertisers?

Which report and metric should you analyse to see how often your client's ads are appearing above search results in comparison with other advertisers?

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